Supply Chain “Bullwhip Effect”: Why Sustainability Is The New Digital

The Supply Chain Bullwhip Effect showing amplified waves of erroneous demand forecasting.
Photo: Wesley-Tingey @ Unsplash
  1. Create business models driven by sustainability and enabled by technology
  2. Combine resources to scale technology applications to sustainable practices
  3. Align partners/suppliers for sustainable product lifecycles
  4. Lead, empower and nurture talent



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Strategic Art

Strategic Art

Lin is a business consultant, creative director, copywriter, corporate trainer with 20 years experience in advertising, marketing and communications.