Cult Brands command crazy consumer enthusiasm and devotion. This emotional immersion is not tied to a specific product, but extends to the organization and any icon, language and meaning related to the brand. …

Power Of Visual Brand Storytelling. Sans Words. There is power in visual storytelling. Branding is all about authentic storytelling. Storytelling is the perfect opportunity to craft a narrative to build market visibility that could possibly drive up to 22 times more memorability than facts. Storytelling can distinguish your product position…

Power To Visualise The Future With Digital Twin Technology There is power in being about to see and project the future so that we can perfect our decision-making. Minus all the missteps and costly mistakes. Seeing Through “The Looking Glass” Digital twin technology is the next top trend digital transformation…

Mark Zuckerberg is in a hurry. Running like a steed to plant his Meta flag in the metaverse, he is vigorously pushing his virtual-ware in “an embodied internet, where instead of just viewing content — you are in it.” …

Entering The Circular Economy In The Sustainability Revolution A cowboy need simply move his wrist a few inches to send his bullwhip flying several feet through the air. In like manner, the “bullwhip effect” is a distribution channel phenomenon that describes how a small shift in demand can cause an…

Implications Of Deepfake Technology on Brands Barack Obama called Donald Trump a “complete dipshit”. Mark Zuckerberg bragged about having “total control of billions of people’s stolen data” to manipulate and exploit its users. Yet all this is not real. Deepfake technology is here to detach us from the truth. Deepfake…

Tech Dominance And Implications On Brands In The Metaverse Imagine every morning, you pick out an outfit for your avatar and head out in your virtual car to shop. Play games. Hang out with friends. Travel places. Or, see yourself transported and connected in real-time to a dance studio. The…

Iconoclasm And Fracture In Brand Revitalisation ‘Not your mother’s Tiffany’, says the posters in Los Angeles in mid 2021. The slaughtering of the sacred cows is LVMH’s iconoclastic brand offering on the fashion altar. Its explicit write-off of older Tiffany clients drew cries for blood on Instagram posts such as…

Building Value In Your Digital Assets with NFTs If Andy Warhol had been born in our time, he would probably have minted his “Marilyn Diptych” portrait as a Non-fungible Token (NFT). With the rise of a new crypto-audience, NFTs are taking digital art, collectibles and contents world by storm.